What's In A Name?...

Puff's new fragrance, I AM KING, is set to launch exclusively at Macy's in December. Hmmmm, what does a KING smell like? Top notes are tangerine, orange and cranberry; middle notes are cassis and sea water; base notes are amalfi lemon, french labdanum, cedar, vetiver, oakmoss and sandalwood. In a nutshell, to quote the King himself, "It's strong and also sexy, with an elegance and simplicity to it."

Now Puff, ( "Puff" cause we go way back..I don't do "Diddy"), you know damn well there is nothing "simple" about your azz. The Bond-like campaign alone proves that. Gallivanting around Saint Tropez and Monaco on jet skis around the French Riviera. Lounging aboard your gynormous yacht and playing the tables at the Casino de Paris in Monte Carlo. All with sun kissed models Bar Refaeli and Ana Paula at your side. UM... "simplicity"...NOT! But that's ok...'cause that's why we love you! We wouldn't have you any other way!

“I Am King is a statement about all men. We are all descendants of royalty — and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings…It has nothing to do with being arrogant. I Am King is not a statement about myself — I Am King is about every man who is going to go and buy the fragrance.”

Ladies, I AM QUEEN is set to follow in 2009!...I think I'm more excited about the campaign than the fragrance...GET READY!