Today, 50 cent's new fragrance launches exclusively at Macy's stores nationwide.
What it is: Strong, masculine and powerful, the scent is composed of a tonic freshness built with green citrus fruity notes juxtaposed against a musky, woody background. Top notes consisting of lemon leaves, black pepper and Artemisia are followed by a heart of dark woods, coriander and nutmeg with a drydown of patchouli, musk and oak moss. Developed by fragrance house Firmenich, the scent evokes both the grittiness of 50 Cent’s origins and the heady rush that accompanied his rise to power.
Power by fifty cent is captured in a bold, dark bottle created by the design firm, Maesa. The bottle is capped with an imposing top rimmed with pillars, reinterpreting a timeless sign of power for a modern age. Grommets and metal hardware evoke the strength and permanence of the fragrance enclosed within, making a powerful statement
“For me, power isn’t just something you learn on the street or in the boardroom—it’s a way of life,” explains 50 Cent. “I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle.”
In honor of the launch, 50 Cent will be making appearances at five select Macy's, starting in New York City’s Macy’s Herald Square. Consumers will have the chance to meet and take a picture with 50 Cent and be the first to purchase the new fragrance.
Below is the schedule of his appearances:
Thursday, November 5th Herald Square, NYC 5:00–7:00pm
Saturday, November 7th Perimeter, Atlanta 12:00–2:00pm
Monday, November 9th State Street, Chicago 12:00–2:00 pm
Tuesday, November 10th Union Square, San Francisco 5:00 – 7:00 pm
Wednesday, November 11th Lakewood, California 5:00– 7:00 pm